In addition to producing performances and educational activities for children and young people, Unga Malmö City Theatre's operations manager Sara Cronberg is also tasked with ensuring that Malmö City Theatre consciously develops within the area of Arts & Technology through Unga Malmö City Theatre.

– Today we have a socially connected audience, who are used to being active and making their voice heard about what they see on a stage or on other platforms. We must relate to this and find different ways to let the audience have a say both before, during and after the theater visit. Using new digital technology is a way to enable greater participation among the young audience, move the story closer to its audience and explore new possibilities for storytelling. The young audience will be older in a few years and will hopefully want to visit a theater that can meet their needs. Therefore, it is important that our methods and tools are constantly developed to create a modern and relevant theater.

Sara Cronberg